Making Fun of Marketing
The brightest, boldest, and most boundary-pushing revenue leaders are sharing their outrageous stories—and hottest tips to make their campaigns less cringey.
This bi-monthly show is every revenue, sales, and marketing leader’s refuge from the never-ending to-do’s, guaranteed to make you laugh and inspire your next great idea.
Podcast
Hosted by Scott Logan
CMO - Kronologic
EPISODE LIST
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2/24/23
Terrible, Horrible, No Good, Very Bad B2B Sales Process
Tim Davidson - Sr. Director Marketing, Directive
Is there anything Tim Davidson wouldn’t do for a Yeti?
Eh, OK maybe a few things. In this episode, Tim and host Scott Logan break down Tim’s biggest B2B buying pet peeve, solve the world’s prospecting/scheduling problems, and answer the ever important question on most peoples’ minds: bots…creepy or not creepy?
3/10/23
Field of Communities - If you
build it, they will come...
Nisha Baxi - Head of Visioneer Community, Gong
Starting a community is easy right? Put everyone in a Slack channel and watch them engage? Wrong.
Nisha breaks down the in's and out's of creating and growing a valuable customer community, selling the idea internally, and how to track the value it brings.
3/24/23
It's us. Hi. We're the problem, it's us.
James Gilbert - CMO, Flip
Wait...is James making fun of marketing? Or is he calling us on our bullsh!t?
Eh, it's a little of both. James Gilbert, CMO of Flip, joins Scott to spill all of marketing's dirty secrets—from why the rest of the go-to-market team kind of hates us sometimes to where marketers almost always get customer experience wrong. James is lovingly calling us all out, and guess what? We kind of need to hear it.
4/7/23
What is your SDR up to?
Sam Nelson - Founder, SDRLeader.com
Is your SDR team going through the motions or actually making an impact on pipeline and revenue?
How do you know the difference? One thing is for sure, Sam Nelson knows the difference. Sam shares stories about how he went WAY outside the limits of what an SDR is "supposed" to do to drive revenue. Thankfully many of those gambles were instant hits!
4/21/23
You're Boring and Slow!
Justin Keller - VP, Revenue Marketing, Drift
Jay Baer -
Certified Tequila Sommelier
6x NY Times Best Selling Author
5x Founder of Multi-Million Dollar Companies
The ways many companies differentiate are often boring and their sales and customer experiences are slow. Falling in this trap is far too easy.
Jay and Justin join the show to blow up this line of thinking. Jay brings to light ways to differentiate by blending messaging and speed and Justin explains how Drift has built one of the biggest marketing tech brands in the industry using this approach.
5/5/23
MoOps I did it again!
Mike Rizzo - Founder, Marketingops.com
"Marketing Ops, you got your cool title... RevOps, right?... Why are you still in my office?" Is Marketing Ops really getting a seat at the strategy table as a contributor, or still just there to figure out how to make the crazy ideas work in real life?
Mike joins this episode to discuss how ops can earn a permanent seat at the strategy table with both sales and marketing leadership.
5/19/23
Scan Me a River, of Bad Leads
Don Otvos - VP Biz Dev and Alliances
Looks like we're doing events and trade shows again.
But why are we all approaching converting event pipeline the same way, causing all the same pains, delays, and misses?
There IS a better way and Don Otvos of LeanData joins us to explore new, post-covid (we are right?) ways to actually drive the pipeline you pitched when your events budget was secured.
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6/2/23
You get a Yeti, You get a Yeti, and You get a Yeti!
Leslie Barrett - Sr. Director of Customer Marketing and Evangelism
Sendoso
If someone tells you that giving gifts is easy, they’re either lying or they’re Santa—and it’s a slim chance they’re Santa.
From the item you send to your messaging of the gift, there’s a lot of places where direct mail marketing can turn into a lifelong lesson that you bring up as a silly anecdote in a podcast—much like this one!
6/16/23
Sales and Marketing... Why Can't We Be Friends
Richard Harris - Founder
Harris Consulting Group
Well, just like any healthy relationship, both sides just need to take the time and listen to each other. Ask, “How do you feel about it?” or “What do you know that I don’t that you think I should?” Be candid, but kind!
Fortunately, Richard Harris joins Scott to sort out the relationship between the two with the hopes that both sides get to work much better together—or at least be less of a pain to each other.
6/30/23
Podcasts Killed the Blog
Writing Star
Rachel Downey - Founder / CEO
Share Your Genius
Why does everyone have their own podcast? Let's face it, listening to podcasts is easier and more fun than reading a blog.
We'll answer all you burning questions about the what, why and how:
- Should you have a podcast?
- How elaborate of a set up do you need?
- Who do you book as guests? How do you get them?
- If you have a podcast, how do you get more out of it?
7/14/23
Cause It Matters
Don Keane - CMO & LGBTQI+ Member
Advisory / Board Member
Don Keane, CMO and part of the LGBTQIA+ community, joins Scott Logan to delve into the complex world of social cause marketing. Discover the surprising challenges faced by brands like Bud Light, Target, and Disney as they took bold stances on LGBTQIA+ issues.
Gain valuable insights into navigating the ever-evolving landscape of supporting social causes and learn how to make a meaningful impact while managing the risks.
7/28/23
Lights, Camera, Acquisition!
Chris Bogue
Creator of The Complete Guide to Selling on Video
You don’t have to be Spielberg to do video prospecting. All you need is 15 seconds and a genuine message. Even having something you're interested in your background will make you far more memorable to prospects than a text only email.
But why aren't there more B2B marketers on this yet? That’s what confuses Chris Bogue.
He joins the podcast to talk about why you need to do video prospecting and how to get your team to join the limelight.
8/11/23
Putting the "Fun" in Your Content Funnel
Amy Woods - CEO/Founder
Content 10x
Your content is like Mystique from the X-Men: It can change appearances to fit your multiple needs.
That one podcast you recorded? Now it’s a blog. Look again; now it’s a Tweetstorm. Come back tomorrow and you might just scroll past it as a 15-second, attention-grabbing, close-captioned Reel.
It’s amazing what you can do with just a single piece of content today, and @Amy Woods joins us to talk all about repurposing your content… and using artificial intelligence, perhaps?
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8/25/23
No Country for Old Demand Gen
Chris Walker - Founder
Refine Labs
Chris Walker is a marketing visionary, set on evolving the demand gen practices of 2007 that most of us are still using in some capacity. He sits down with Scott Logan to crack the code on:
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How do we address evolving MQLs and the SDRs
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How do you avoid ROI pitfalls when reporting up
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Big Growth means Big Change... small steps won't cut it
9/8/23
A Few Good Leads: Sales and Marketing Can't Handle the Truth
James "Say What Sales" Buckley
Host The Daily Sales Show
JB Sales
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9/22/23
Webinar Shmeminar
Roberto Ortiz - Founder
Welcome
Remember in the early days webinars when they were just one-way conference calls. They often had bad audio and were riddled with technical complications.
Roberto Ortiz is here to make sure that never happens again. He chats with host Scott Logan to talk about how much better webinars can be, especially in a time when we all pretty much know the drill in these boring and had zero live engagement.