Wait...is James making fun of marketing? Or is he calling us on our bullsh!t?
Eh, it's a little of both. James Gilbert, CMO of Flip, joins Scott to spill all of marketing's dirty secrets—from why the rest of the go-to-market team kind of hates us sometimes to where marketers almost always get customer experience wrong. James is lovingly calling us all out, and guess what? We kind of need to hear it.
It's us. Hi.
We're the Problem.
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