Mike, CEO and founder of MarketingOps.com, talks about how to use data to find ideas and improve lead tracking, and most importantly to avoid the he-said-she-said debates between sales and marketing.  

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 Ask questions and bring up interesting data points to the higher ups. Who knows? You might even get a seat at the table!

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For example, examining deal velocity by stage and provide insights to figure out how to increase the speed of your velocity.